With the turn of a tassel at commencement, students turn into alumni. However, the journey to becoming an alum starts much earlier. In the months leading up to graduation, the ‘You’re Red and White for Life’ campaign aimed to educate students on alumni benefits. Also, the campaign encourages students to update their contact information, join an alumni community, use career resources, and more.
Emails
Audience: Parents
Subject: 🎓 Celebrate your graduate’s milestone
Opens 59%
Clicks 7%
Audience: Graduate students
Subject: Congratulations on your upcoming graduation
Opens 66%
Clicks 4%
Audience: Undergrad students
🎓 Senior Campaign: Make your mark
Opens 50%
Clicks 2%
Campus Signage
Top: Digital billboard displayed on screens across campus. Left: A-frame sign displayed at events. Right: Sign displayed at Wolfpack Outfitters on campus.